Kamleitner, Bernadette, Jyote, A. K. 2010. The Effect of Protagonist-Interaction on the Effectiveness of Brand Placements. 39th EMAC Conference, Copenhagen, Dänemark, 01.06-04.06.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | The Effect of Protagonist-Interaction on the Effectiveness of Brand Placements |
| Event | 39th EMAC Conference |
| Year | 2010 |
| Date | 01.06-04.06 |
| Country | Denmark |
| Location | Copenhagen |
Associations
- People
- Kamleitner, Bernadette (Details)
- External
- Jyote, A. K
- Organization
- Institute for Marketing and Consumer Research IN (Details)