Quotation Kamleitner, Bernadette, Jyote, A. K. 2010. The Effect of Protagonist-Interaction on the Effectiveness of Brand Placements. 39th EMAC Conference, Copenhagen, Dänemark, 01.06-04.06.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The Effect of Protagonist-Interaction on the Effectiveness of Brand Placements
Event 39th EMAC Conference
Year 2010
Date 01.06-04.06
Country Denmark
Location Copenhagen

Associations

People
Kamleitner, Bernadette (Details)
External
Jyote, A. K
Organization
Marketing and Consumer Research IN (Details)
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