Quotation Kamleitner, Bernadette. 2010. The Sunk Cost Effect and its relation to mental cost-benefit associations. GFA 2010, Vienna, Österreich, 16.09.-18.09.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The Sunk Cost Effect and its relation to mental cost-benefit associations
Event GFA 2010
Year 2010
Date 16.09.-18.09
Country Austria
Location Vienna

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Kamleitner, Bernadette (Details)
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Marketing and Consumer Research IN (Details)
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