Kamleitner, Bernadette. 2010. The Sunk Cost Effect and its relation to mental cost-benefit associations. GFA 2010, Vienna, Österreich, 16.09.-18.09.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | The Sunk Cost Effect and its relation to mental cost-benefit associations |
Event | GFA 2010 |
Year | 2010 |
Date | 16.09.-18.09 |
Country | Austria |
Location | Vienna |
Associations
- People
- Kamleitner, Bernadette (Details)
- Organization
- Institute for Marketing and Consumer Research IN (Details)