Kamleitner, Bernadette. 2010. The Sunk Cost Effect and its relation to mental cost-benefit associations. GFA 2010, Vienna, Österreich, 16.09.-18.09.

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Publication's profile

Status of publication	Published
Affiliation	WU
Type of publication	Paper presented at an academic conference or symposium
Language	English
Title	The Sunk Cost Effect and its relation to mental cost-benefit associations
Event	GFA 2010
Year	2010
Date	16.09.-18.09
Country	Austria
Location	Vienna

Associations

People: Kamleitner, Bernadette (Details)
Organization: Marketing and Consumer Research IN (Details)

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