Kamleitner, Bernadette. 2010. The Sunk Cost Effect and its relation to mental cost-benefit associations. GFA 2010, Vienna, Österreich, 16.09.-18.09.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | The Sunk Cost Effect and its relation to mental cost-benefit associations |
| Event | GFA 2010 |
| Year | 2010 |
| Date | 16.09.-18.09 |
| Country | Austria |
| Location | Vienna |
Associations
- People
- Kamleitner, Bernadette (Details)
- Organization
- Institute for Marketing and Consumer Research IN (Details)