Quotation Kamleitner, Bernadette. 2011. The Sunk Cost Effect and its relation to mental cost-benefit associations. IAREP/SABE/ICAPEEB 2011, Exeter, Gro├čbritannien, 12.07.-15.07..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The Sunk Cost Effect and its relation to mental cost-benefit associations
Event IAREP/SABE/ICAPEEB 2011
Year 2011
Date 12.07.-15.07.
Country United Kingdom
Location Exeter

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Kamleitner, Bernadette (Details)
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Marketing and Consumer Research IN (Details)
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