Quotation Kamleitner, Bernadette. 2011. Decisions based on whether benefits bring to mind cost: A new perspective for the sunk cost effect. SPUDM, Kingston upon Thames, Gro├čbritannien, 21.08-25.08.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Decisions based on whether benefits bring to mind cost: A new perspective for the sunk cost effect
Event SPUDM
Year 2011
Date 21.08-25.08
Country United Kingdom
Location Kingston upon Thames

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Kamleitner, Bernadette (Details)
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Marketing and Consumer Research IN (Details)
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