Quotation Kamleitner, Bernadette. 2005. "Sunk utility": Fearing to lose what one does not even have. Behavioral consequences of elaborating on non-possessions.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Working/discussion paper, preprint
Language English
Title "Sunk utility": Fearing to lose what one does not even have. Behavioral consequences of elaborating on non-possessions
Year 2005

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Kamleitner, Bernadette (Details)
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Marketing and Consumer Research IN (Details)
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