Quotation Kamleitner, Bernadette. 2008. Mental Ownership: An imagery content with consequences for consumer behavior. Dissertation, Department of Marketing Management, Vienna University of Economics and Business.


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Status of publication Published
Affiliation WU
Type of publication Dissertation
Language English
Title Mental Ownership: An imagery content with consequences for consumer behavior
Academic institution Department of Marketing Management, Vienna University of Economics and Business
Year 2008

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Kamleitner, Bernadette (Details)
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Marketing and Consumer Research IN (Details)
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