Quotation Kamleitner, Bernadette, Dahmi, M. K., Mandel, D. R. 2009. Gambling for a discount: Preferring discount per item to discount per purchase?. Advances in Consumer Research 36 566-567.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Advances in Consumer Research
WU-Journal-Rating new MAR-C, STRAT-C
Language English
Title Gambling for a discount: Preferring discount per item to discount per purchase?
Volume 36
Year 2009
Page from 566
Page to 567

Associations

People
Kamleitner, Bernadette (Details)
External
Dahmi, M. K.
Mandel, D. R
Organization
Marketing and Consumer Research IN (Details)
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