Kamleitner, Bernadette, Dahmi, M. K., Mandel, D. R. 2009. Gambling for a discount: Preferring discount per item to discount per purchase?. Advances in Consumer Research 36 566-567.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Advances in Consumer Research |
| WU-Journal-Rating new | MAR-C, STRAT-C |
| Language | English |
| Title | Gambling for a discount: Preferring discount per item to discount per purchase? |
| Volume | 36 |
| Year | 2009 |
| Page from | 566 |
| Page to | 567 |
Associations
- People
- Kamleitner, Bernadette (Details)
- External
- Dahmi, M. K.
- Mandel, D. R
- Organization
- Institute for Marketing and Consumer Research IN (Details)