Kamleitner, Bernadette, Mandel, D. R., Dhami, M. K. 2011. Risky discounts: Do people prefer them on a per-item or per-purchase basis and why?. Journal of Economic Psychology 32 (6): 951-961.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of Economic Psychology |
| Citation Index | SSCI |
| WU Journalrating 2009 | A |
| WU-Journal-Rating new | FIN-A, STRAT-B, VW-D, WH-B |
| Language | English |
| Title | Risky discounts: Do people prefer them on a per-item or per-purchase basis and why? |
| Volume | 32 |
| Number | 6 |
| Year | 2011 |
| Page from | 951 |
| Page to | 961 |
Associations
- People
- Kamleitner, Bernadette (Details)
- External
- Dhami, M. K
- Mandel, D. R.
- Organization
- Marketing and Consumer Research IN (Details)