Kamleitner, Bernadette, Mandel, D. R., Dhami, M. K. 2011. Risky discounts: Do people prefer them on a per-item or per-purchase basis and why?. Journal of Economic Psychology 32 (6): 951-961.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Journal | Journal of Economic Psychology |
Citation Index | SSCI |
WU Journalrating 2009 | A |
WU-Journal-Rating new | FIN-A, STRAT-B, VW-D, WH-B |
Language | English |
Title | Risky discounts: Do people prefer them on a per-item or per-purchase basis and why? |
Volume | 32 |
Number | 6 |
Year | 2011 |
Page from | 951 |
Page to | 961 |
Associations
- People
- Kamleitner, Bernadette (Details)
- External
- Dhami, M. K
- Mandel, D. R.
- Organization
- Institute for Marketing and Consumer Research IN (Details)