Quotation Lazar, Szabolcs, Köllen, Thomas. 2012. Gay Tourism In Budapest: An Explorative Study. 41st Annual Conference of the European Marketing Academy (EMAC), Lissabon, Portugal, 22.05.-25.05..


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Abstract

In contrast to East European cities, West European cities have increasingly targeted gay and lesbian travelers as part of their tourism campaigns. Budapest, exemplary amongst the East European capitals, has a comparatively large gay infrastructure that mainly attracts gays from the city, as well as from the Hungarian countryside. In order to analyze the potential of international gay tourism for Budapest, nineteen semi-structured, in-depth interviews with non-Hungarian gay travelers, about their motivation to come and their experiences, were conducted in different gay establishments in the city. One result of the study is that their motivations for travel did not differ from mainstream tourists; while their expectations about gay life in the city were negative, their experiences were mixed. Implications for Budapest's city-marketing are discussed.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Gay Tourism In Budapest: An Explorative Study
Event 41st Annual Conference of the European Marketing Academy (EMAC)
Year 2012
Date 22.05.-25.05.
Country Portugal
Location Lissabon
URL http://www.emac2012.org

Associations

People
Köllen, Thomas (Former researcher)
External
Lazar, Szabolcs
Organization
Institute for Gender and Diversity in Organizations IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5312 Tourism research (Details)
5320 Marketing (Details)
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