Quotation Zauner, Alexander, Fink, Matthias, Maresch, Daniela, Aschauer, Ewald. 2012. Community marketing in social media - can marketers leverage Facebook groups of celebrities?. International Journal of Entrepreneurship and Small Business 16 (4): 406-421.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Journal of Entrepreneurship and Small Business
WU-Journal-Rating new STRAT-C
Language English
Title Community marketing in social media - can marketers leverage Facebook groups of celebrities?
Volume 16
Number 4
Year 2012
Page from 406
Page to 421

Associations

People
Zauner, Alexander (Details)
Fink, Matthias (Former researcher)
Maresch, Daniela (Former researcher)
Aschauer, Ewald (Former researcher)
Organization
Institute for Small Business Management and Entrepreneurship IN (Details)
Marketing Management IN (Details)
Financial Accounting and Auditing Group AB (Details)
Research Institute for Liberal Professions FI (Details)
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