Quotation Ring, Amata, Schneider, Anke. 2012. Pictures as Emotional Stimuli. Going Beyond Content to Trigger Emotional Response. In Marketing to Citizens: Going beyond Customers and Consumers, Hrsg. EMAC, 1-5. Lissabon: -.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Pictures as Emotional Stimuli. Going Beyond Content to Trigger Emotional Response
Title of whole publication Marketing to Citizens: Going beyond Customers and Consumers
Editor EMAC
Page from 1
Page to 5
Location Lissabon
Publisher -
Year 2012

Associations

People
Ring, Amata (Former researcher)
Schneider, Anke (Former researcher)
Organization
Institute for Marketing and Customer Analytics IN (Details)
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