Ring, Amata, Schneider, Anke. 2012. Pictures as Emotional Stimuli.
Going Beyond Content to Trigger Emotional Response. In Marketing to Citizens:
Going beyond Customers and Consumers, Hrsg. EMAC, 1-5. Lissabon: -.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Pictures as Emotional Stimuli. Going Beyond Content to Trigger Emotional Response |
Title of whole publication | Marketing to Citizens: Going beyond Customers and Consumers |
Editor | EMAC |
Page from | 1 |
Page to | 5 |
Location | Lissabon |
Publisher | - |
Year | 2012 |
Associations
- People
- Ring, Amata (Former researcher)
- Schneider, Anke (Former researcher)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)