Ring, Amata, Schneider, Anke. 2012. Pictures as Emotional Stimuli.
Going Beyond Content to Trigger Emotional Response. In Marketing to Citizens:
Going beyond Customers and Consumers, Hrsg. EMAC, 1-5. Lissabon: -.
BibTeX
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Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Pictures as Emotional Stimuli. Going Beyond Content to Trigger Emotional Response |
| Title of whole publication | Marketing to Citizens: Going beyond Customers and Consumers |
| Editor | EMAC |
| Page from | 1 |
| Page to | 5 |
| Location | Lissabon |
| Publisher | - |
| Year | 2012 |
Associations
- People
- Ring, Amata (Former researcher)
- Schneider, Anke (Former researcher)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)