Quotation Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B.. 2012. Conceptualizing Consumer's experiences of Product-harm Crises. 41st Annual Conference European Marketing Academy, Lisbon, Portugal, 22.05.-25.05.2012.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Conceptualizing Consumer's experiences of Product-harm Crises
Event 41st Annual Conference European Marketing Academy
Year 2012
Date 22.05.-25.05.2012
Country Portugal
Location Lisbon

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People
Haas-Kotzegger, Ursula (Details)
Schlegelmilch, Bodo B. (Details)
Organization
Zentrum für Auslandsstudien (ZAS) (Details)
International Marketing Management IN (Details)
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