Quotation Schlegelmilch, Bodo B.. 2012. The Ambiguous gestalt of Global Marketing. 41st Annual Conference European Marketing Academy, Lisbon, Portugal, 22.05-25.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The Ambiguous gestalt of Global Marketing
Event 41st Annual Conference European Marketing Academy
Year 2012
Date 22.05-25.05
Country Portugal
Location Lisbon

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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