Quotation Haas-Kotzegger, Ursula, Assiouras, I., Schlegelmilch, Bodo B., Skourtis, G.. 2012. Evaluations in Product-harm Crisis Situations. In CD proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. AMS, May 24-May 27. New Orleans, LA, USA:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Evaluations in Product-harm Crisis Situations
Title of whole publication CD proceedings of the Annual Conference of the Academy of Marketing Science
Editor AMS
Page from May 24
Page to May 27
Location New Orleans, LA, USA
Year 2012

Associations

People
Haas-Kotzegger, Ursula (Details)
Schlegelmilch, Bodo B. (Details)
External
Assiouras, I.
Skourtis, G.
Organization
International Marketing Management IN (Details)
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