Quotation Schlegelmilch, Bodo B., Ambos, Björn. 2012. How Companies Organize their European Business: The Role of Regional Headquarters. In: Diversity in Marketing, Hrsg. Rudolph, T., Schlegelmilch, B.B., Bauer, A., Franch, J., Meise, J.N., 195-218. Wiesbaden: Springer.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title How Companies Organize their European Business: The Role of Regional Headquarters
Title of whole publication Diversity in Marketing
Editor Rudolph, T., Schlegelmilch, B.B., Bauer, A., Franch, J., Meise, J.N.
Page from 195
Page to 218
Location Wiesbaden
Publisher Springer
Year 2012

Associations

People
Schlegelmilch, Bodo B. (Details)
Ambos, Björn (Former researcher)
Organization
International Marketing Management IN (Details)
International Business (Details)
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