Quotation Schlegelmilch, Bodo B. 2014. Global Marketing. In: WILEY Encyclopedia of Management, Hrsg. WILEY , S. x-x. UK: Wiley.


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Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Global Marketing
Title of whole publication WILEY Encyclopedia of Management
Editor WILEY
Page from x
Page to x
Location UK
Publisher Wiley
Year 2014
URL http://onlinelibrary.wiley.com/book/10.1002/9781118785317
ISBN 10.1002/978111878

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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