Quotation Rudolph, T., Schlegelmilch, Bodo B., Bauer, A., Franch, J., Meise, J.N.. 2012. Diversity in European Marketing. Wiesbaden: Springer.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book (monograph)
Language English
Title Diversity in European Marketing
Location Wiesbaden
Publisher Springer
Year 2012

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Bauer, A.
Franch, J.
Meise, J.N.
Rudolph, T.
Organization
International Marketing Management IN (Details)
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