Quotation Holweg, Christina. 2012. When Grocery Products Become A High-Involvement Category - The Case Of Impoverished Consumers. In Marketing to Citizens. Going beyond Customers and Consumers, Hrsg. EMAC, 443-443. Lissabon:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title When Grocery Products Become A High-Involvement Category - The Case Of Impoverished Consumers
Title of whole publication Marketing to Citizens. Going beyond Customers and Consumers
Editor EMAC
Page from 443
Page to 443
Location Lissabon
Year 2012
ISBN 978-989-732-004-0

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Holweg, Christina (Details)
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Institute for Retailing & Data Science IN (Details)
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