Holweg, Christina. 2012. When Grocery Products Become A High-Involvement Category - The Case Of Impoverished Consumers. In Marketing to Citizens. Going beyond Customers and Consumers, Hrsg. EMAC, 443-443. Lissabon:
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | When Grocery Products Become A High-Involvement Category - The Case Of Impoverished Consumers |
| Title of whole publication | Marketing to Citizens. Going beyond Customers and Consumers |
| Editor | EMAC |
| Page from | 443 |
| Page to | 443 |
| Location | Lissabon |
| Year | 2012 |
| ISBN | 978-989-732-004-0 |