Holweg, Christina. 2012. When Grocery Products Become A High-Involvement Category - The Case Of Impoverished Consumers. In Marketing to Citizens. Going beyond Customers and Consumers, Hrsg. EMAC, 443-443. Lissabon:
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | When Grocery Products Become A High-Involvement Category - The Case Of Impoverished Consumers |
Title of whole publication | Marketing to Citizens. Going beyond Customers and Consumers |
Editor | EMAC |
Page from | 443 |
Page to | 443 |
Location | Lissabon |
Year | 2012 |
ISBN | 978-989-732-004-0 |