Holweg, Christina. 2012. When Grocery Products Become A High-Involvement Category - The Case Of Impoverished Consumers. EMAC, Lissabon, Portugal, 22.5.-25.5..
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | When Grocery Products Become A High-Involvement Category - The Case Of Impoverished Consumers |
| Event | EMAC |
| Year | 2012 |
| Date | 22.5.-25.5. |
| Country | Portugal |
| Location | Lissabon |