Quotation Holweg, Christina. 2012. When Grocery Products Become A High-Involvement Category - The Case Of Impoverished Consumers. EMAC, Lissabon, Portugal, 22.5.-25.5..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title When Grocery Products Become A High-Involvement Category - The Case Of Impoverished Consumers
Event EMAC
Year 2012
Date 22.5.-25.5.
Country Portugal
Location Lissabon

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Holweg, Christina (Details)
Organization
Institute for Retailing & Data Science IN (Details)
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