Holweg, Christina. 2012. When Grocery Products Become A High-Involvement Category - The Case Of Impoverished Consumers. EMAC, Lissabon, Portugal, 22.5.-25.5..
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | When Grocery Products Become A High-Involvement Category - The Case Of Impoverished Consumers |
Event | EMAC |
Year | 2012 |
Date | 22.5.-25.5. |
Country | Portugal |
Location | Lissabon |