Quotation Viola, Loredana, Karhu, Päivi 2012. How do ambidextrous minds create new products? Analogical thinking as a key to achievement of ambidexterity in new product creation. In Proceedings of the Academy of Marketing Science Annual Conference (AMS), Hrsg. Academy of Marketing Science, 16.05.-19.05. New Orleans, LA, USA


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title How do ambidextrous minds create new products? Analogical thinking as a key to achievement of ambidexterity in new product creation
Title of whole publication Proceedings of the Academy of Marketing Science Annual Conference (AMS)
Editor Academy of Marketing Science
Page from 16.05.
Page to 19.05.
Location New Orleans, LA, USA
Year 2012

Associations

People
Viola, Loredana (Former researcher)
Karhu, Päivi (Former researcher)
Organization
Marketing Management IN (Details)
International Marketing Management IN (Details)
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