Quotation Hoffmann, Nicolas, Schnedlitz, Peter. 2012. Loyalty Schemes in Retailing - An Empirical Study. In Book of Proceedings. Colloquium on European Retail Research, Hrsg. ESSCA, 78-99. Paris: Eigenverlag.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Loyalty Schemes in Retailing - An Empirical Study
Title of whole publication Book of Proceedings. Colloquium on European Retail Research
Editor ESSCA
Page from 78
Page to 99
Location Paris
Publisher Eigenverlag
Year 2012

Associations

People
Schnedlitz, Peter (Details)
External
Hoffmann, Nicolas
Organization
Retailing and Marketing IN (Details)
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