Hoffmann, Nicolas A., Schnedlitz, Peter. 2012. Loyalty Schemes in Retailing - an Empirical Study. Colloquium on European Retail Research, Paris, Frankreich, 03.05.-04.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Loyalty Schemes in Retailing - an Empirical Study |
| Event | Colloquium on European Retail Research |
| Year | 2012 |
| Date | 03.05.-04.05 |
| Country | France |
| Location | Paris |
Associations
- People
- Schnedlitz, Peter (Details)
- External
- Hoffmann, Nicolas A. (Bain & Company, Germany)
- Organization
- Retailing and Marketing IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5307 Business and management economics (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)