Hoffmann, Nicolas A., Schnedlitz, Peter. 2012. Loyalty Schemes in Retailing - an Empirical Study. Colloquium on European Retail Research, Paris, Frankreich, 03.05.-04.05.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Loyalty Schemes in Retailing - an Empirical Study |
Event | Colloquium on European Retail Research |
Year | 2012 |
Date | 03.05.-04.05 |
Country | France |
Location | Paris |
Associations
- People
- Schnedlitz, Peter (Former researcher)
- External
- Hoffmann, Nicolas A. (Bain & Company, Germany)
- Organization
- Institute for Retailing & Data Science IN (Details)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5307 Business and management economics (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)