Quotation Hoffmann, Nicolas A., Schnedlitz, Peter. 2012. Loyalty Schemes in Retailing - an Empirical Study. Colloquium on European Retail Research, Paris, Frankreich, 03.05.-04.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Loyalty Schemes in Retailing - an Empirical Study
Event Colloquium on European Retail Research
Year 2012
Date 03.05.-04.05
Country France
Location Paris

Associations

People
Schnedlitz, Peter (Details)
External
Hoffmann, Nicolas A. (Bain & Company, Germany)
Organization
Retailing and Marketing IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5307 Business and management economics (Details)
5315 Commercial science (Details)
5320 Marketing (Details)
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