Quotation Gruber, Verena, Schlegelmilch, Bodo B., Houston, Michael J.. 2012. An Examination of Consumers' Inference Formation About Product Sustainability. IAREP, Wroclaw, Polen, 5.09.-08.09.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title An Examination of Consumers' Inference Formation About Product Sustainability
Event IAREP
Year 2012
Date 5.09.-08.09
Country Poland
Location Wroclaw

Associations

People
Gruber, Verena (Details)
Schlegelmilch, Bodo B. (Details)
External
Houston, Michael J. (Carlson School of Management, United States/USA)
Organization
Institute for International Marketing Management IN (Details)
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