Quotation Mayerhofer, Wolfgang, Keusch, Florian, Rieder, Manuela. 2012. Liegt Schönheit im Auge des Betrachters?. transfer - Werbeforschung & Praxis (1): 34-39.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Liegt Schönheit im Auge des Betrachters?
Number 1
Year 2012
Page from 34
Page to 39

Associations

People
Mayerhofer, Wolfgang (Former researcher)
Keusch, Florian (Former researcher)
External
Rieder, Manuela (SAMSUNG Electronics Austria GmbH, Wien, Austria)
Organization
Marketing and Consumer Research IN (Details)
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