Quotation Salzberger, Thomas, Koller, Monika. 2012. Towards a new paradigm of measurement in marketing. Journal of Business Research 1307-1317.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Business Research
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new FIN-A, INF-A, STRAT-B, VW-D, WH-B
Language English
Title Towards a new paradigm of measurement in marketing
Year 2012
Page from 1307
Page to 1317
Reviewed? Y

Associations

People
Salzberger, Thomas (Details)
Koller, Monika (Details)
Organization
Marketing Management IN (Details)
Institute for Statistics and Mathematics IN (Details)
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