Quotation Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin. 2009. Market research-based versus customer-based selection of product opportunities. 16th International Product Development Management Conference, Twente, Niederlande, 07.06.-09.06..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Market research-based versus customer-based selection of product opportunities
Event 16th International Product Development Management Conference
Year 2009
Date 07.06.-09.06.
Country Netherlands
Location Twente

Associations

People
Schreier, Martin (Details)
External
Fuchs, Christoph
Prandelli, Emanuela
Organization
Marketing Management IN (Details)
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