Quotation Dahl, Darren, Prandelli, Emanuela, Fuchs, Christoph, Schreier, Martin. 2011. All that is users might not be gold: exploring consumer preferences for user-designed products of fashion brands. 18th International Product Development Management Conference, Delft, Niederlande, 04.06-07.06..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title All that is users might not be gold: exploring consumer preferences for user-designed products of fashion brands
Event 18th International Product Development Management Conference
Year 2011
Date 04.06-07.06.
Country Netherlands
Location Delft

Associations

People
Schreier, Martin (Details)
External
Dahl, Darren
Fuchs, Christoph
Prandelli, Emanuela
Organization
Marketing Management IN (Details)
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