Quotation Dahl, Darren, Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin. 2011. Exploring consumer preferences for user-designed products of fashion brands: The role of "illusionary" distance and closeness between consumers and designers. 40th EMAC Conference, Ljubljana, Slowenien, 24.05.-27.05..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Exploring consumer preferences for user-designed products of fashion brands: The role of "illusionary" distance and closeness between consumers and designers
Event 40th EMAC Conference
Year 2011
Date 24.05.-27.05.
Country Slovenia
Location Ljubljana

Associations

People
Schreier, Martin (Details)
External
Dahl, Darren
Fuchs, Christoph
Prandelli, Emanuela
Organization
Marketing Management IN (Details)
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