Quotation Gruber, Verena, Schlegelmilch, Bodo B.. 2012. An examination of consumers' inferences about product sustainability. 37th Annual Macromarketing Conference, Berlin, Deutschland, 13.06-16.06.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title An examination of consumers' inferences about product sustainability
Event 37th Annual Macromarketing Conference
Year 2012
Date 13.06-16.06
Country Germany
Location Berlin

Associations

People
Gruber, Verena (Former researcher)
Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
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