Quotation Gruber, Verena, Schlegelmilch, Bodo B., Houston, Michael J.. 2012. Consumers' Inferential Evaluations of Sustainability Attributes Based on Incomplete Product Information. Academy of Marketing Science Annual Conference, New Orleans, Vereinigte Staaten/USA, 15.05-19.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Consumers' Inferential Evaluations of Sustainability Attributes Based on Incomplete Product Information
Event Academy of Marketing Science Annual Conference
Year 2012
Date 15.05-19.05
Country United States/USA
Location New Orleans

Associations

People
Gruber, Verena (Former researcher)
Schlegelmilch, Bodo B. (Details)
External
Houston, Michael J. (Carlson School of Management, United States/USA)
Organization
International Marketing Management IN (Details)
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