Quotation Judt, Ewald, Klausegger, Claudia. 2012. Bankmanagement-Glossar: Behavioral Branding. bank und markt (3): 47-47.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal bank und markt
Language German
Title Bankmanagement-Glossar: Behavioral Branding
Number 3
Year 2012
Page from 47
Page to 47

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Judt, Ewald (Details)
Klausegger, Claudia (Details)
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Marketing Management IN (Details)
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