Quotation Pötz, Marion, Schreier, Martin. 2012. The value of crowdsourcing: Can users really compete with professionals in generating new product ideas? Journal of Product Innovation Management (JPIM) 29 (2): S. 245-256.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Product Innovation Management (JPIM)
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new INF-A, MAR-A+, STRAT-A, WH-A
Language English
Title The value of crowdsourcing: Can users really compete with professionals in generating new product ideas?
Volume 29
Number 2
Year 2012
Page from 245
Page to 256
Reviewed? Y
DOI http://dx.doi.org/10.1111/j.1540-5885.2011.00893.x

Associations

People
Schreier, Martin (Details)
External
Pötz, Marion
Organization
Marketing Management IN (Details)
Google Scholar: Search