Starjournal Quotation Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin. 2010. The psychological effects of empowerment strategies on consumers' product demand. Journal of Marketing 74 (1): S. 65-79.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Marketing
Citation Index SSCI
WU Journalrating 2009 A+
Starjournal Y
Language English
Title The psychological effects of empowerment strategies on consumers' product demand
Volume 74
Number 1
Year 2010
Page from 65
Page to 79
Reviewed? Y
DOI http://dx.doi.org/10.1509/jmkg.74.1.65

Associations

People
Schreier, Martin (Details)
External
Fuchs, Christoph
Prandelli, Emanuela
Organization
Marketing Management IN (Details)
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