Starjournal Quotation Franke, Nikolaus, Schreier, Martin, Kaiser, Ulrike. 2010. The "I designed it myself" effect in mass customization. Management Science (MS) 56 (1): S. 125-140.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Management Science (MS)
Citation Index SSCI
WU Journalrating 2009 A+
Starjournal Y
Language English
Title The "I designed it myself" effect in mass customization
Volume 56
Number 1
Year 2010
Page from 125
Page to 140
Reviewed? Y
URL https://www.wu.ac.at/fileadmin/wu/d/i/mm/paper/2010_NF_MS_UK_Management_Sciene.pdf
DOI http://dx.doi.org/10.1287/mnsc.1090.1077

Associations

People
Franke, Nikolaus (Details)
Schreier, Martin (Details)
Kaiser, Ulrike (Details)
Organization
Marketing Management IN (Details)
Entrepreneurship and Innovation IN (Details)
Research Institute for Family Business FI (Details)
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