Quotation Mayerhofer, Wolfgang. 2011. Erfahrungen mit Online und Offline Fokusgruppen (MAFO-Splitter). transfer - Werbeforschung & Praxis 57 (3): 56-57.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Erfahrungen mit Online und Offline Fokusgruppen (MAFO-Splitter)
Volume 57
Number 3
Year 2011
Page from 56
Page to 57

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Mayerhofer, Wolfgang (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
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