Quotation Viola, Loredana, Salzberger, Thomas, Koller, Monika. 2012. The effectiveness of analogies as a facilitator of new product acceptance: self-regulation focus as a moderator. The 13th Annual Meeting of the Society for Personality and Social Psychology, San Diego, CA, Vereinigte Staaten/USA, 26.01-28.01..


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Poster presented at an academic conference or symposium
Language English
Title The effectiveness of analogies as a facilitator of new product acceptance: self-regulation focus as a moderator
Event The 13th Annual Meeting of the Society for Personality and Social Psychology
Date 26.01-28.01.
Location San Diego, CA
Country United States/USA
Year 2012

Associations

People
Viola, Loredana (Former researcher)
Salzberger, Thomas (Details)
Koller, Monika (Details)
Organization
Institute for Marketing Management IN (Details)
Institute for Statistics and Mathematics IN (Details)
Google Scholar: Search