Quotation Viola, Loredana, Salzberger, Thomas, Koller, Monika. 2012. Giving consumers a helping hand - Emotional and functional analogies as drivers of perceived relative advantage and new product acceptance. American Marketing Association Winter EducatorsÂ’ Conference, St. Petersburg, FL, Vereinigte Staaten/USA, 17.02.-19,02..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Poster presented at an academic conference or symposium
Language English
Title Giving consumers a helping hand - Emotional and functional analogies as drivers of perceived relative advantage and new product acceptance
Event American Marketing Association Winter EducatorsÂ’ Conference
Date 17.02.-19,02.
Location St. Petersburg, FL
Country United States/USA
Year 2012

Associations

People
Viola, Loredana (Former researcher)
Salzberger, Thomas (Details)
Koller, Monika (Details)
Organization
Institute for Marketing Management IN (Details)
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