Holweg, Christina, Lienbacher, Eva. 2011. Risk Assessment in Non-profit and Business Partnerships. In Marketing in the Age of Consumerism; Jekyll or Hyde?, Hrsg. ANZMAC, 556-562. Perth: ANZMAC.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Risk Assessment in Non-profit and Business Partnerships |
| Title of whole publication | Marketing in the Age of Consumerism; Jekyll or Hyde? |
| Editor | ANZMAC |
| Page from | 556 |
| Page to | 562 |
| Location | Perth |
| Publisher | ANZMAC |
| Year | 2011 |
| ISBN | 978-0-646-56330-5 |
Associations
- People
- Holweg, Christina (Details)
- Lienbacher, Eva (Former researcher)
- Organization
- Institute for Retailing & Data Science IN (Details)