Holweg, Christina, Lienbacher, Eva. 2011. Risk Assessment in Non-profit and Business Partnerships. In Marketing in the Age of Consumerism; Jekyll or Hyde?, Hrsg. ANZMAC, 556-562. Perth: ANZMAC.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Risk Assessment in Non-profit and Business Partnerships |
Title of whole publication | Marketing in the Age of Consumerism; Jekyll or Hyde? |
Editor | ANZMAC |
Page from | 556 |
Page to | 562 |
Location | Perth |
Publisher | ANZMAC |
Year | 2011 |
ISBN | 978-0-646-56330-5 |
Associations
- People
- Holweg, Christina (Details)
- Lienbacher, Eva (Former researcher)
- Organization
- Institute for Retailing & Data Science IN (Details)