Quotation Holweg, Christina, Lienbacher, Eva. 2011. Risk Assessment in Non-profit and Business Partnerships. In Marketing in the Age of Consumerism; Jekyll or Hyde?, Hrsg. ANZMAC, 556-562. Perth: ANZMAC.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Risk Assessment in Non-profit and Business Partnerships
Title of whole publication Marketing in the Age of Consumerism; Jekyll or Hyde?
Editor ANZMAC
Page from 556
Page to 562
Location Perth
Publisher ANZMAC
Year 2011
ISBN 978-0-646-56330-5

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People
Holweg, Christina (Details)
Lienbacher, Eva (Former researcher)
Organization
Institute for Retailing & Data Science IN (Details)
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