Quotation Rametsteiner, H., Biruhs, Thomas. 2009. Branchen Tracking - Die kontinuierliche Wirkungsmessung von Medien. transfer - Werbeforschung & Praxis 55 (3-4): 43-47.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Branchen Tracking - Die kontinuierliche Wirkungsmessung von Medien
Volume 55
Number 3-4
Year 2009
Page from 43
Page to 47

Associations

People
Biruhs, Thomas (Former researcher)
External
Rametsteiner, H.
Organization
Marketing and Consumer Research IN (Details)
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