Quotation Oetzel, Marie Caroline, Gonja, Tijana. 2011. The Online Privacy Paradox: A Social Representations Perspective. In Proceedings of the 2011 Annual Conference Extended Abstracts on Human Factors in Computing Systems (CHI EA '11), Hrsg. ACM, 2107-2112. New York, USA:


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Abstract

In this paper we present early results from a study, which aims at understanding the privacy paradox from a social representations perspective. After identifying adequate stimulus words with the help of a preliminary study, we conducted the main study using an online questionnaire. Participants were instructed to associate freely to the given stimulus words. The results of the polarity and sequence analysis of the associations provide a first valuable insight into the social representations of online privacy.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The Online Privacy Paradox: A Social Representations Perspective
Title of whole publication Proceedings of the 2011 Annual Conference Extended Abstracts on Human Factors in Computing Systems (CHI EA '11)
Editor ACM
Page from 2107
Page to 2112
Location New York, USA
Year 2011
ISBN 978-1-4503-0268-5

Associations

People
Oetzel, Marie Caroline (Former researcher)
Gonja, Tijana (Former researcher)
Organization
Institute for Information Systems and Society IN (Details)
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