Quotation Treiblmaier, Horst. 2011. Determinants of Electronic Branding: An Exploratory Study. Innovative Marketing 7 (4): 22-28.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Innovative Marketing
Language English
Title Determinants of Electronic Branding: An Exploratory Study
Volume 7
Number 4
Year 2011
Page from 22
Page to 28
Reviewed? Y

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Treiblmaier, Horst (Former researcher)
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Information Systems and Society IN (Details)
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