Quotation Treiblmaier, Horst, Neale, Larry, Chong, Sandy. 2011. The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries. The International Journal of Online Marketing 1 (2): 24-42.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Journal of Online Marketing
Language English
Title The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries
Volume 1
Number 2
Year 2011
Page from 24
Page to 42
Reviewed? Y

Associations

People
Treiblmaier, Horst (Former researcher)
External
Chong, Sandy
Neale, Larry
Organization
Information Systems and Society IN (Details)
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