Quotation Reutterer, Thomas. 2011. A Multistep Approach to Derive Targeted Category Promotions. Forschungsseminar des Schwerpunkts Marketing an der Goethe-Universität Frankfurt, Frankfurt am Main, 13.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Unpublished lecture
Language English
Title A Multistep Approach to Derive Targeted Category Promotions
Event Forschungsseminar des Schwerpunkts Marketing an der Goethe-Universität Frankfurt
Location Frankfurt am Main
Date May 13, 2011

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Reutterer, Thomas (Details)
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Service Marketing and Tourism IN (Details)
Research Institute for Computational Methods FI (Details)
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