Quotation Walter, Eva Margarete, Reutterer, Thomas. 2011. Wie wirkt SMS-basierte Direktwerbung?. der Markt - Journal für Marketing 50 (3): 171-183.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal der markt - International Journal of Marketing (eingestellt 2013)
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Wie wirkt SMS-basierte Direktwerbung?
Volume 50
Number 3
Year 2011
Page from 171
Page to 183
Reviewed? Y

Associations

People
Walter, Eva Margarete (Former researcher)
Reutterer, Thomas (Details)
Organization
Service Marketing and Tourism IN (Details)
Research Institute for Computational Methods FI (Details)
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