Quotation Peschta, Thomas, Reutterer, Thomas, Mayerhofer, Wolfgang. 2011. Der Einfluss von Kundenzufriedenheit auf die Kundenloyalität. transfer - Werbeforschung & Praxis 57 (3): 6-19.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Der Einfluss von Kundenzufriedenheit auf die Kundenloyalität
Volume 57
Number 3
Year 2011
Page from 6
Page to 19

Associations

People
Reutterer, Thomas (Details)
Mayerhofer, Wolfgang (Former researcher)
External
Peschta, Thomas (Austria)
Organization
Service Marketing and Tourism IN (Details)
Marketing and Consumer Research IN (Details)
Research Institute for Computational Methods FI (Details)
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