Quotation Acquisti, Alessandro, Spiekermann, Sarah. 2011. "Do Interruptions Pay Off? Economic Effects of Attention Consuming Advertising". Journal of Interactive Marketing 25 (4): 226-240.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Interactive Marketing
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new INF-A, MAR-A, STRAT-B, WH-B
Language English
Title "Do Interruptions Pay Off? Economic Effects of Attention Consuming Advertising"
Volume 25
Number 4
Year 2011
Page from 226
Page to 240
URL http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2046507

Associations

People
Spiekermann-Hoff, Sarah (Details)
External
Acquisti, Alessandro
Organization
Information Systems and Society IN (Details)
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