Quotation Viola, Loredana, Koller, Monika, Salzberger, Thomas. 2011. The Effect of Functional and Emotional Analogies on Perceived Relative Advantage and New Product Acceptance. Australian and New Zealand Marketing Academy Conference (ANZMAC), Perth, Australien, 28.-11.-30.11..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The Effect of Functional and Emotional Analogies on Perceived Relative Advantage and New Product Acceptance
Event Australian and New Zealand Marketing Academy Conference (ANZMAC)
Year 2011
Date 28.-11.-30.11.
Country Australia
Location Perth

Associations

People
Viola, Loredana (Former researcher)
Koller, Monika (Details)
Salzberger, Thomas (Details)
Organization
Marketing Management IN (Details)
Institute for Statistics and Mathematics IN (Details)
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