Quotation Mautner, Gerlinde. 1994. How Packages Communicate: Linguistic and Semiotic Aspects of Packaging Discourse. In: Bungarten, T. (ed.): Unternehmenskommunikation. Linguistische Analysen und Beschreibungen. Proc. 2. Internationaler Hamburger Kongreß zur Wirtschaftskommunikation, Universität Hamburg, 30. September - 4. Oktober 1991, Tostedt: Attikon


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Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title How Packages Communicate: Linguistic and Semiotic Aspects of Packaging Discourse
Year 1994

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Mautner, Gerlinde (Details)
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