Quotation Schlegelmilch, Bodo B.. 2011. Commentary on "Developing Successful Theories in Marketing: Insights from Resource-Advantage Theory". Academy of Marketing Science Review (Online) 1 (2): 85-89.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Academy of Marketing Science Review (Online)
Language English
Title Commentary on "Developing Successful Theories in Marketing: Insights from Resource-Advantage Theory"
Volume 1
Number 2
Year 2011
Page from 85
Page to 89

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Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
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