Quotation Hoenen, Anne Kristin, Hansen, Michael W.. Forthcoming. Carlsberg A/S in India: Market Entry Strategy in Oligopolistic Industires. Research Talk at Copenhagen Business School, Center for Business and Development Studies, Copenhagen, 12.10.


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Abstract

Firms internationalize for many reasons and a rich body of literature exists to explain what determines foreign market entry strategies. Contemporary literature predominantly views entry strategy dimensions of where, when, and how as driven by firm-level capabilities and the quest for economic efficiency gains or asset-based benefits at firm-level. Yet, based on a longitudinal case study of the foreign market entry venture of Carlsberg A/S into India, we find that these dominant theoretical perspectives on drivers of firms' internationalization behavior can be complemented by perspectives that more strongly account for strategic interaction in global oligopolistic industries. Based on our findings, we develop a conceptual model of market entry strategy that integrates industry-level characteristics.

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Publication's profile

Affiliation WU
Type of publication Unpublished lecture
Language English
Title Carlsberg A/S in India: Market Entry Strategy in Oligopolistic Industires
Event Research Talk at Copenhagen Business School, Center for Business and Development Studies
Location Copenhagen
Date Oct. 12, 2011

Associations

People
Hoenen, Anne Kristin (Former researcher)
External
Hansen, Michael W. (Copenhagen Business School, Denmark)
Organization
International Business (Details)
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